Tag: business

Marlborough Wine Region, New Zealand Travel Video Guide

According to British Wine Expert Oz Clarke, the Marlborough wine region is ‘one of the the greatest places on earth to grow vines, producing some of the world’s most remarkable wines.’ World renown for it’s Sauvignon Blanc, the region also produces fine Pinot Noir, Riesling, Gew├╝rztraminer, Pinot Gris and Chardonnay. I interview Maverick businessman, Peter […]

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Online Tourism Marketing using Video and Mapping

Overlander.tv has been working on an interesting online tourism marketing campaign, which encompasses the use of both short video vignettes and a location map marking out regional attractions. Grampians Tourism wanted to highlight visitor activities within their region, by populating a map with 30 second teaser videos. To measure the effectiveness of these short videos, […]

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Online Video Profiles

Our Online Video Profile encompasses a short video (1-3 minute) that allows businesses or regions, to show the online community their unique products, services and attractions. Our profiles are unique in that we have devised a ‘youtube’ friendly format that features owners, staff and customers in our videos. This ‘real’ documentary style format has been […]

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How to use Online Video Marketing for your Business or Tourism Region.

Video Advertising Is The Fastest Growing Ad Format Online A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing. A study by the Kelsey Group found that “online video can combine some of the traditional strengths of video advertising (entertaining, […]

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