Online Travel Video Production and Advertising Opportunity in Australia

Youtube is the 500 pound Gorilla of online video. So it makes sense that it is also the place to put videos about your tourism business or region. As youtube is owned by google, there is the added bonus that youtube videos rank very highly in google search.

My time on youtube has taught me some valuable lessons with regard to what people like. By monitoring each video’s ratings, comments, views and the amount of times it has been added to a viewers favorites, I can assess exactly what format and type of story, within the ‘Meet a Local’ concept works. Youtube insight also provides viewer demographics such as sex, age, location.

I believe online video is now the new free to air tv, and that opportunities exist for business like never before. If you place an ad on television, it may well be viewed by 100,000 people, but of that 100,000, how many are actually interested in your product, 5%, 10%? With a niche youtube channel like mine, which features travel videos, I can be fairly certain, everyone who CHOOSES to watch or subscribe to my videos are interested in travel, and my videos are viewed globally.

So an exciting opportunity exists for a travel related company to promote their business or region with online video. This could include getting other local tourism operators to become involved and share the cost.

Teaming up with Overlander.tv allows you to promote your business or region, on an already established, successful highly visible travel video channel which has spent the last year, adapting it’s programming to suit the online 3-5 minute format. This means your video will automatically place well in google search due to number of views and rankings.

Anyway, enough talk, Contact me for more information or give me a call on

The Democratization of Media. Or why I love youtube

As a filmmaker, I have always been disappointed that I haven’t had an instant appraisal of my work, as musicians have during a live performance. I think youtube has changed all this.

I can upload a video to youtube, and be aware, within a couple of days, or even minutes, whether my video sucks or kicks ass, by the number of views, comments, favorites and ratings.

This is both fantastic, and annoying. Fantastic, in that, I can get some idea of what works and what doesn’t. Annoying in that commercial work, or even docos for broadcasters, just don’t cut it anymore. To do a project, that you put so much of your time into, and to get no response, no comments, nada, is just plain frustrating!

I want a reaction! Whether you hate it or love it, I want to know. There is nothing worst that producing something that doesn’t even receive a response!

And this is why I love youtube, because the audience encourages video producers, which has lead to a situation, I believe, where the content produced, is more eclectic and unique.


People are not afraid, to be themselves, and experiment with groundbreaking media content. Youtube is one big social experiment, with new creative voices rising to the top via the ratings system.

Originally people first made use of technology by broadcasting from their bedrooms via webcam. Thankfully ‘bedroom philosophers’ are taking their cams into the world, and producing original engaging content.

A couple of Australian producers I would like to make people aware of are: Wezz84, the angry fisherman and spaceboy productions

Each channel is unique in it’s content, answering to no one, but well aware, that if an episode sucks, they will know first!

What we see on television is such a glammed up version of reality. Lose weight, make more money, vote others out! It’s such a crock!

This is why I love youtube, real people, being themselves.

But still, why do you think this video is my most viewed video? Could it be the thumbnail featuring a blonde in a bikini!!

Promote your Australian Tourism Business with Video

Australian Travel Videos
Overlander.tv is one of youtube’s most viewed and most subscribed travel channels

An exciting opportunity now exists for Australian tourism businesses, whereby they can sponsor one of our location videos, featuring Australia’s top tourist destinations.

This entails your business being mentioned in the video itself, and a exclusive link provided to your website.

youtube overlanderThere is also the possibility of having Overlander.tv produce a ‘doco-ad’ for your business. A doco-ad is an online video ad that looks at the people behind your business, their passions, their interests, why it is they run the business they do. These ads are the perfect online video for your ‘about us’ website page.

Current locations available for sponsorship include:

Melbourne – Music/entertainment
Echuca – Paddle Steamers
South Coast NSW
Canberra
Sydney – Drag Performance/harbor cruise
Byron Bay – Art
Nimbin
Gold Coast
Noosa
Fraser Island – Tour
Airlie Beach – Sailing
Magnetic Island
Cairns – Diving
Cape Tribulation

Only one business per location, so be quick, order yours today by emailing us at info (at) overlander.tv or phoning 0414 25 1970 to speak to the Overlander directly.

Overlander.tv videos feature on numerous online video sites. Check out our youtube channel to get an idea of the positive comments viewers have made with regard to our ‘meet a local’ concept.