Tag Archives: tourism

Marlborough Wine Region, New Zealand Travel Video Guide

  By The Overlander | May 2, 2011 - 10:21 am | About, New Zealand - Meet a Local
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According to British Wine Expert Oz Clarke, the Marlborough wine region is ‘one of the the greatest places on earth to grow vines, producing some of the world’s most remarkable wines.’ World renown for it’s Sauvignon Blanc, the region also produces fine Pinot Noir, Riesling, Gewürztraminer, Pinot Gris and Chardonnay. I interview Maverick businessman, Peter Yealands who runs Yealands Estate, a 1,000 Hectare winery that has been hailed the most sustainable winery in the world. Yealands has introduced some innovative sustainable practices in their vineyard, such as grazing miniature ‘babydoll’ sheep, instead of using mowing equipment, and developing a biodegradable plastic bottle. http://www.yealands.com/ I learn about why the Marlborough region produces such fantastic wine and also get Peter’s top three tips for running a successful business.

Rotorua, New Zealand Travel Video Guide

  By The Overlander | March 8, 2011 - 9:08 am | New Zealand - Meet a Local
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Rotorua represents everything bad about tourism over saturation. When a place just expects the tourists to keep arriving, complacency sets in. In my story, I decided to go back to the origins of why Rotorua became a tourist town, it’s healing mineral waters. Local gym owner Belinda Bennett takes me to a secret location, but insists on blindfolding me, handcuffing me and locking me in the boot of her car, in order to keep the spot under wraps. I interviewed Maori Masseuse Wiki about Maori healing techniques, such as romiromi massage and the use of healing plants like Kawakawa. I then visit Te Puia National Maori Carving School where I interview Cori Marsters about this ancient art. Finally I realize that after Rotorua, my films will never be the same again. Can the geothermal activity underground have an effect on people who visit Rotorua?

Branded Travel Video Content – The best online marketing solution

  By The Overlander | November 21, 2010 - 4:33 am | About, Advertise, Branded Video Content, marketing, online video, Travel Videos
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Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of online marketing according to a October 2010 report by the CMO Council.

The future of branded content by goviral in Cannes 2010



Most people are not aware that travel programs on television almost exclusively feature branded content. That is, all the tours, motels and restaurants highlighted, have actually paid for the privilege.

This can lead to an extremely dull viewing experience, where everything the presenters review has to be seen in a flattering light. This is not a realistic travel experience!

In the online arena, viewers want honesty, they want to know the people behind the business, their passions and what differentiates them from the crowded tourism marketplace.

Overlander.tv have established themselves as one of youtube’s top performing travel channels. Our videos use a documentary style format whereby we feature local business people as experts in their field, providing viewers with information as to why they should visit their regions.

An opportunity exists for progressive businesses, working in the tourism sector, to feature on overlander.tv. To either personally promote their business in a short business profile video, or to feature as a short segment in Overlander.tv’s successful ‘Meet a Local’ location guides.
For more information Contact us

New Zealand Tourism Video Opportunity

  By The Overlander | November 6, 2010 - 9:45 pm | marketing, online video, Services, tourism, Video Production
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Overlander.tv is currently filming it’s ‘Meet a Local’ series in New Zealand. We will be filming all over New Zealand for the next 6 weeks.
An opportunity exists for local tourism businesses or regions, to feature on this successful online channel. To register your interest Contact us

Why Video is the best marketing tool online



Why use Overlander.tv?

*We understand the online video arena and what formats work. Traditional tv ads don’t work online and our methods help differentiate your business from the competition.

*We are one of the most popular travel channels on youtube. We regularly outdo the official government funded tourism youtube channels in the countries we film, in both our subscriber base and video views.

*With 35 hrs of video uploaded on youtube every minute, getting your video found is becoming harder and harder. Given our online profile, getting your business video produced by us, ensures it gets viewed and most importantly found in google search.



Local Business Example Video:





“Mark is a very easy person to work with, he is laid back but his work is very professional – top notch standard. The quality of film he produced was faultless. Summing up a story in a film in a minute and a half, needs a high degree of skill and talent to encompass all aspects in a few frames and words. Mark has a unique knack at what he does, the film he produced for us was way beyond our expectations – thank you Mark we wish you well in your worldly travels.”

Paul & Rachel Killpack
Kerikeri Park Motel



Online Video Production

Our Online Video Profile encompasses a short video (1-1.5 minute) that allows businesses or regions, to show the online community their unique products, services and attractions.

We have devised this service so that production can be completed in a very quick time frame (approx. one day) and at a cost that is affordable to all business.

It is important for us to measure the effectiveness of your video marketing and we help you devise a measurable ‘call to action’ in pre-production, such as a link to your website.

Your video profile will be syndicated across various online video channels, such as youtube, and we can help spread your message via social networking sites like facebook. We also ensure your video is added to your website and your google business listing.

What is included:

> Pre-Production support eg Script
> Interview or voiceover with business owner or local person (1/2 hr – 1 hr max.)
> filming at your business or region ( 1 to 4 hrs)
> High Definition Quality
> Non obtrusive Lighting
> High Quality audio recording
> Custom music soundtrack
> Graphics, if needed eg add your logo
> Chance to view rough edit and suggest changes once, before upload to internet.
> Call to Action to measure effectiveness eg web link, competition
> Completed Short Video put online (1 – 1.5 min)

For further information please Contact us

Want a longer video produced? Visit here

Regional Video Example:




*Branded Content
Overlander.tv’s travel series, “Meet a Local” will sometimes team up with innovative tourism businesses and regions and showcase them in our programming. Local tourism business owners can be recruited to provide information about their regions, giving expert opinion on what visitors should encounter.

Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of marketing according to a October 2010 report by the CMO Council.

Branded Travel Video Content – The best online marketing solution

Contact us for more information.



Meet a Local – Auckland: