New Zealand Tourism Video Opportunity

Overlander.tv is currently filming it’s ‘Meet a Local’ series in New Zealand. We will be filming all over New Zealand for the next 6 weeks.
An opportunity exists for local tourism businesses or regions, to feature on this successful online channel. To register your interest Contact us

Why Video is the best marketing tool online



Why use Overlander.tv?

*We understand the online video arena and what formats work. Traditional tv ads don’t work online and our methods help differentiate your business from the competition.

*We are one of the most popular travel channels on youtube. We regularly outdo the official government funded tourism youtube channels in the countries we film, in both our subscriber base and video views.

*With 35 hrs of video uploaded on youtube every minute, getting your video found is becoming harder and harder. Given our online profile, getting your business video produced by us, ensures it gets viewed and most importantly found in google search.



Local Business Example Video:





“Mark is a very easy person to work with, he is laid back but his work is very professional – top notch standard. The quality of film he produced was faultless. Summing up a story in a film in a minute and a half, needs a high degree of skill and talent to encompass all aspects in a few frames and words. Mark has a unique knack at what he does, the film he produced for us was way beyond our expectations – thank you Mark we wish you well in your worldly travels.”

Paul & Rachel Killpack
Kerikeri Park Motel




Online Video Production

Our Online Video Profile encompasses a short video (1-1.5 minute) that allows businesses or regions, to show the online community their unique products, services and attractions.

We have devised this service so that production can be completed in a very quick time frame (approx. one day) and at a cost that is affordable to all business.

It is important for us to measure the effectiveness of your video marketing and we help you devise a measurable ‘call to action’ in pre-production, such as a link to your website.

Your video profile will be syndicated across various online video channels, such as youtube, and we can help spread your message via social networking sites like facebook. We also ensure your video is added to your website and your google business listing.

What is included:

> Pre-Production support eg Script
> Interview or voiceover with business owner or local person (1/2 hr – 1 hr max.)
> filming at your business or region ( 1 to 4 hrs)
> High Definition Quality
> Non obtrusive Lighting
> High Quality audio recording
> Custom music soundtrack
> Graphics, if needed eg add your logo
> Chance to view rough edit and suggest changes once, before upload to internet.
> Call to Action to measure effectiveness eg web link, competition
> Completed Short Video put online (1 – 1.5 min)

For further information please Contact us

Want a longer video produced? Visit here

Regional Video Example:




*Branded Content
Overlander.tv’s travel series, “Meet a Local” will sometimes team up with innovative tourism businesses and regions and showcase them in our programming. Local tourism business owners can be recruited to provide information about their regions, giving expert opinion on what visitors should encounter.

Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of marketing according to a October 2010 report by the CMO Council.

Branded Travel Video Content – The best online marketing solution

Contact us for more information.



Meet a Local – Auckland:

Online Travel Video Production and Advertising Opportunity in Australia

Youtube is the 500 pound Gorilla of online video. So it makes sense that it is also the place to put videos about your tourism business or region. As youtube is owned by google, there is the added bonus that youtube videos rank very highly in google search.

My time on youtube has taught me some valuable lessons with regard to what people like. By monitoring each video’s ratings, comments, views and the amount of times it has been added to a viewers favorites, I can assess exactly what format and type of story, within the ‘Meet a Local’ concept works. Youtube insight also provides viewer demographics such as sex, age, location.

I believe online video is now the new free to air tv, and that opportunities exist for business like never before. If you place an ad on television, it may well be viewed by 100,000 people, but of that 100,000, how many are actually interested in your product, 5%, 10%? With a niche youtube channel like mine, which features travel videos, I can be fairly certain, everyone who CHOOSES to watch or subscribe to my videos are interested in travel, and my videos are viewed globally.

So an exciting opportunity exists for a travel related company to promote their business or region with online video. This could include getting other local tourism operators to become involved and share the cost.

Teaming up with Overlander.tv allows you to promote your business or region, on an already established, successful highly visible travel video channel which has spent the last year, adapting it’s programming to suit the online 3-5 minute format. This means your video will automatically place well in google search due to number of views and rankings.

Anyway, enough talk, Contact me for more information or give me a call on