Online Video Solutions for the Travel and Tourism Industry Worldwide
Ten Million Youtube viewers (and counting) can’t be wrong! Overlander.tv is Australia’s most subscribed and most viewed travel channel on youtube and one of youtube’s most popular travel channels. We are currently averaging 600,000 unique views a month and have full statistics on our viewer demographics.
Why use Overlander.tv?
*We understand the online video arena and what formats work. Traditional tv ads don’t work online and our methods help differentiate your business from the competition.
*We regularly exceed government funded tourism youtube channels, in both
our subscriber base and video views.
*With 35 hrs of video uploaded on youtube every minute, getting your video found is becoming harder and harder. Given our online profile, getting your business video produced by us, ensures it gets viewed and most importantly found in google search.
Why Video is the best marketing tool online
Our Services:
*Online Video Production
Our Online Video Profile encompasses a short video (1-1.5 minute) that allows businesses or regions, to show the online community their unique products, services and attractions.
More information…..
*Branded Content
Overlander.tv’s travel series, “Meet a Local” will sometimes team up with innovative tourism businesses and regions and showcase them in our programming. Local tourism business owners can be recruited to provide information about their regions, giving expert opinion on what visitors should encounter.
Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of marketing according to a October 2010 report by the CMO Council.
*Sponsorship
A business can sponsor a location video and have a short advertisement appear in the video. In this way a business increases their audience to anyone doing video search related to the location the video featured.
Contact us for more information.
Why Online Video?:
GET FOUND
* YouTube is now the second most popular search engine in the world and is owned by Google, which is the most popular. This means youtube videos are highly placed in google search.
GET RESULTS
* “Streaming video delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.”
* A study of travel related websites found revenue from customers who view videos is twice that of those who do not – driven both by a higher rate of conversion and a higher average booking value.
THE FUTURE IS VIDEO
By 2013, 90% of web traffic will be video.
FIND A BIGGER AUDIENCE
* 62% of adult Internet users surveyed in April 2009 have watched a video on sites like YouTube (up from 33% in 2006). In contrast, 46% of adult Internet users are active on social networking sites, 19% download podcasts, and 11% use sites like Twitter.
Thank you, Mark for sharing your experiences with us. My 15 year old son and I are hoping to walk the Camino in Summer ’13, Lord willing.
Hope all your dreams are coming true. Also, remember, you did leave those 3 rocks on the pile. = )
Jesus is the Way,
Colleen
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