Ever had a dream to just travel the world?
On July 24th 2011 Aussie Filmmaker Mark Shea set off on a new journey with the goal to travel to each continent and make a living on the road.
Learning about culture, customs and beliefs via the ‘no guidebook’ method of travel, an itinerary based on finding local guides through online sites like couchsurfing.
Exploring the new international world of Digital Nomadism he will produce videos while on the road, using lightweight High Definition equipment, and aims to survive solely on passive income made from his online ventures.
Countries visited so far:
*Indonesia *Singapore *Malaysia *Brunei *Philippines *Hong Kong *Japan *South Korea Mark has been travelling for 299 days 1 hour 7 minutes 25 seconds
I have now been traveling for a month and the realities of filming and editing on the road are starting to set in. I already have a huge back log of videos to edit from Bali and I realise I need to change my style, doing videos I can turn out very quickly such as my latest video below.
And I think this is the best way to build up to a full time income as a youtube partner, produce a large quantity of videos, quickly.
An example of a traveling youtuber who is achieving this is JCVdude. Ex- Construction workers Joe and Cindy have made 4,950 videos and have had a whopping 88,249,442 views.
Known as a content farm, they pump out as many as 4,000 videos a day and were making a killing by dominating youtube and google search results with sites like ehow and live strong.
To decide on what videos will get the best results with advertisers, they have devised an algorithm that looks at; the most popular search terms, the most sought after advertising keywords, and the level of competition for these words.
Google recently made changes to it’s search algorithm to try and cut the content farm domination of search. Demand media are said to have taken a 20% hit in their search engine referrals.
So I’ve started my grand tour, hoping to take in the world, and I’m interested to know what you as the viewer would like to learn about the countries I visit? What do you currently like about my videos and what would you like to see more of? Do you want to keep meeting the locals or is culture or cuisine more important? Please leave a comment below with regard to what things you want shown in my new global adventure
Recorded on canon xf100, edited in FCP X using ‘romantic’ filter
In this article I wish to look at five online travel video success stories and offer prospective filmmakers examples of how they too can get paid to travel the world with their video cameras.
Getting paid to travel the world
In 1760 Samuel Johnson said of travel writing,“Every writer of travels should consider that, like all other authors, he undertakes either to instruct or please, or to mingle pleasure with instruction. He that instructs must offer to the mind something to be imitated, or something to be avoided; he that pleases must offer new images to his reader, and enable him to form a tacit comparison of his own state with that of others.”
I believe this quote to also be relevant to travel filmmaking and a fine example of mixing pleasure with instruction are the videos Natalie Tran produced for the BBC owned, Lonely Planet Brand.
Natalie, Australia’s most successful youtuber, was sent around the world to produce short and sweet location videos that have proved to be very successful for Lonely Planet’s youtube presence, increasing their subscriber base from 15,000 to over 40,000, and leading to over 3 million more video views.
As one viewer commented,‘You make boring History Facts sound actually entertaining’
Getting the television series
Graham Hughes had a dream to not only travel the globe, but to also get in the Guiness Book of Records for visiting the most countries in one year without leaving the ground.
For anyone wanting to see the whole world, but afraid to step foot in certain countries like Iraqi, Afghanistan or Somalia, Graham’s blog makes interesting reading. He has so far visited 133 countries breaking all previous overland travel records.
Graham states, ‘There was always one element missing from my dream of travelling the planet: money. Working as a jobbing director and cameraman, I lived in a cold-water flat in the north of Liverpool and never earned enough money to pay tax, never mind pay off my student loan. But I would come to learn that this missing element was nothing more than an excuse to put ‘it’ off for another year. What I really needed to get started wasn’t money, it was a push.
That push came in the manner of a phone call from Lonely Planet Television. A few months earlier I had sold them the rights to a YouTube video of me jumping off the Nevis Highwire Bungy in New Zealand which, as far as I was concerned, gave me an ‘in’. Then I learnt that the BBC had recently bought a majority share in Lonely Planet. If there was a back entrance to get to The Beeb, this was it. So I made this pitch video (scattered with shots from my previous adventures) and sent it to their HQ in Melbourne.
The initial response was what I was expecting – a pat on the head, well done, let’s discuss this no more. But then… a few hours later I got a phone call asking me to come in for a meeting. Luckily for me, I was in Australia for a wedding so that wasn’t going to be problem – the friend who I was staying with lived five minutes walk from Lonely Planet HQ in Melbourne.
The head of Television Development had just one question: is it possible? I slapped my 30 page ‘how to travel to every country in the world without flying’ document on the table and said YES. I had put this dossier together by flicking trawling through the ‘Getting There And Away’ sections from dozens of Lonely Planet guidebooks – libraries are a wonderful thing.
I had done my research, I had proven I could film and present and I had travelled to many of these places before. Add to that the little white lie that I was going to do this anyway, for Lonely Planet it was a bit of a no-brainer.
But this wasn’t a millionaire’s jolly paid for by the license payer: I didn’t get a team following me around in a 4×4, I had no budget for five-star hotels or slap-up feasts – I was on my own, filming myself with the camera held at arm’s length, with a shoe-string budget and my friends and family supporting me along the way.
I already knew that backpacking was nowhere near as expensive as many people perceive, but with the advent of CouchSurfing, it just got even cheaper. Think about this for a moment: imagine you had to pay no rent or had no mortgage. At all. How much money would you save in a year? Enough to eat street food every day for a year? Of course. Enough to travel around an entire continent for a year? Unless it’s Europe or North America, I’d say so. So long as you don’t go nuts on activities or booze, a year of travel can turn out less expensive than staying at home.
So what are you waiting for? As things turned out, the TV series didn’t make me rich, nor did it even pay my expenses, but it DID give me the push I needed to get out there and DO IT. Honestly: that’s the hardest bit.
Winning the ultimate Youtube competition
Peter Bragiel’s pdrop youtube channel first caught my eye because of it’s production values. Peter was one of the first on youtube to raise the bar in regard to graphics, maps and soundtrack. His style really suits youtube, there is an immediacy about it, that makes you feel you are on the journey with him, and anything can happen in the next scene.
Peter recently won youtube’s nextup competition which is a training program that helps up and coming youtubers to make video production their main source of income. Part of the training also entails getting $35,000 to which Peter is going to use to help produce his next series, boating down the Mississippi River.
It sounds like the dream job, independently producing videos for youtube without anyone telling you how to do it.
BUT, as Peter discovered, even on youtube there are limits to what is allowed to be screened.
I would like to return to the wise words of Samuel Johnson, “He that would travel for the entertainment of others, should remember that the great object of remark is human life. Every nation has something peculiar in its manufactures, its works of genius, its medicines, its agriculture, its customs, and its policy. He only is a useful traveller, who brings home something by which his country might be benefitted; who procures some supply of want, or some mitigation of evil, which may enable his readers to compare their condition with that of others, to improve it whenever it is worse, and whenever it is better to enjoy it.”
Honest travel filmmaking informs the viewer of the good and the bad. And in the ideal of free speech, this should not be censored.
Peter made a fascinating video about cockfighting in Central America. Anyone with half a brain, after watching the video, would understand Peter was not sympathetic with the cruelty involved, but just wanted to give an overview of this aspect of local culture.
The video was removed from youtube and can only be viewed on another online video website.
Peter explains,‘As far as my “cockfighting” episode is concerned, YouTube took it down because it was too gory or something along those lines. They straight up removed it and gave me a red flag/strike on my account because it didn’t meet their guidelines.
I have a problem with travel content becoming too much of an advertising game where everything is amazing and beautiful, where in reality “travel” is an adventure which is unpredictable and needs to be broadcasted in the highest of quality. That’s our duty!!’
Producing a viral video hit
Ryan Grassley produces motorbike touring videos on his halfthrottle youtube channel. Ryan is the new breed of filmmaker who does it all himself, filming, editing, the whole shebang.
One of the great things about youtube is the camaraderie that can develop between producers. I’ve got to know Ryan quite well and we are both always discussing how we can do things better.
Ryan produced a video taking the piss out of Harley Davidson motorbikes. He had a feeling such a video could go viral and it has. But I think the main reason it has been so successful is because Ryan worked hard and getting it seen.
Ryan explains,‘Before I uploaded my Honest Harley Davidson Commercial I joined a lot motorcycle forums. Sport bike, Harley, Metric Crusier, Dual Sport, it didn’t matter everyone has an opinion on Harley. So any forum that looked like it had a lot of traffic I joined. Some of them as halfthrottle, others under a false name so the Harley forums wouldn’t know it was me trolling them. I made a few posts saying hello days in advance of the video going online, just to seem more real. When the video launched I had 15 tabs open in my browser all to different forums, and text ready to copy/paste soon as the embed code was ready to go.
Doing this helped me in the obvious way that it got my video in front of a lot motorcycle riders and generated controversy between Harley lovers and haters in the forums. Then something unexpected happened. Several large online motorcycle blogs came across my video in the forums and posted it to their site, and that was when it really took off. When that happened I googled for other motorcycle blogs and sent the link to them.
I spent more time putting that video in places where people would watch it than I did filming and editing it. And it paid off in the days after launch I received 100′s of new subscribers, and after being online a little over a year it has nearly 500,000 views. It’s also one of the first results when people search for, Harley Davidson.’
Doing video profiles for tourism business
I am going to include myself in this list, mainly because I too have the dream to see the whole world and believe I have found a way to get paid to do it.
I recently travelled to New Zealand and through producing business profiles and branded content, I managed to return to Australia with a lot more money than when I left.
Most travel programs on television are nothing but branded content, which can lead to some fairly dull one sided programs, as an Australian comedian recently pointed out.
But I don’t believe it has to be this way. I go about selecting business that are doing unique things so as there is no need to bullshit the viewer. Every business I approach are leaders in their field.
The video I wish to feature is unique in that it is an advertisement, but it is purely documentary in it’s style.
Te Puia asked me to produce a short video that not only explained the cultural significance of their carving school, but also captured the characters of the young men chosen to represent their tribes at the school.
The internet and youtube have offered filmmakers an avenue by which they can not only find a worldwide audience, and get viewership that television programs can only dream of, but also provide a substantial passive income stream via advertising revenue from the ads placed in and around their videos.
The ball is in your court, be proactive, go forth and film the world!
So how does a tourism region produce a video that rises above the 48 hours of video uploaded to youtube every minute, and harness some of the 3 billion eyeballs watching each day?
Australian travel video producer Mark Shea outlines how to run a successful online video campaign using Australian Tourism and Travel examples
There has recently been some negative press in Australia with regard to how Government Tourism bodies spend the $500 million allocated to them, to market the country.
As someone who has been involved in youtube and online video since their formation, and experienced some viral video success, I would like to inform tourism organisations and business, how best to use youtube as a marketing tool.
I closely follow video tourism campaigns from around the world and more often than not, see big budget productions sink to the bottomless pit of the youtube sea.
So how does a tourism region produce a video that rises above the 48 hours of video uploaded to youtube every minute, and harness some of the 3 billion eyeballs watching each day?
“And – dear lord – have you seen the ads? The ‘come to Australia’ ads. OH. MY. GOD. They give me visions of entering the Australian Tourist Board Marketing Department to find a room filled with baboons wistfully daubing the walls with their own faeces.”Graham David Hughes, Adventurer/Filmmaker who set a brand new Guinness World Record™ by visiting 133 countries in one year without ever leaving the ground.
A music video is not tourism marketing.
I recently produced a video for a restaurant in Port Douglas, Queensland, an area that relies heavily on tourism.
Both the business owner and l watched the Port Douglas marketing video produced by the local official tourism organisation. About a minute in, we both lost interest, moving on to something else.
The video looks great, with every shot looking like it came out of a tourist brochure. BUT, if people want beautiful beaches, rainforest etc, they have 100′s of locations like Port Douglas to choose from. AND, with the current price of the Aussie dollar, places that are much cheaper!
Producing a tourism promo that is nothing more than a music video, fails to recognise the important historical formation of youtube as a cultural phenomenon.
Youtube started as a vlogging platform, with people using whatever camera they could get their hands on to upload video. Viewers accepted the degraded video images in this egalitarian new world.
The message became more important than a film school education. For the first time anyone could be a filmmaker and find an audience.
Vlogging changed the media landscape. Viewers now expect honest appraisals and opinions.
A traditional television ad simply does not work on youtube, and if you don’t capture the attention of your audience, by engaging them, they simply click on to the next piece of entertainment.
Jean-Paul Toonen of T36 Media informed me of a study by the University of Leuven (Belgium) that found many marketeers traditionally make the mistake of only using video as a medium of evidence. They believe that if they show the local qualities of a region, it’s superior scenery and sunny beaches, then the viewers will be convinced. But this footage only proves the existence of these hotspots. And not the effect of relaxation, happiness and entertainment. The audience is only convinced by honest testimonials and authentic interviews, in combination with action in the picturesque local environment.
The research lead to the production of a highly successful campaign based on testimonials about living in the Limburg province. Jean-Paul Toonen informs, “Each film focused on one inhabitant from this region and shows their life (work & private) in active shots and scenes. This person is interviewed and tells us about their quality of life.”
So try and work out what differentiates your region from every where else. And find people who can express these key points with intelligence, humor and conviction.
Local Celebrities are Nobodies on Youtube.
Youtube has it’s own star system, based on a channel’s subscriber base and number of video views.
Each channel caters for a particular demographic. Age, sex, country of origin, can all be monitored via youtube’s ‘insight’ statistics.
Unfortunately tourism bodies don’t seem to understand that a local celebrity, such as a retired local league footballer, has no credibility on youtube. The campaign below would have been better off finding an urban family representing their main demographic and feature them exploring the landscape.
Let me give you a recent example. ‘Visit NSW’ recently employed Matilda Brown to produce a number of music videos masquerading as tourism promos.
Who you may ask is Matilda Brown?
Well, Matilda is the daughter of actor Bryan Brown and Rachel Ward. And this fact was promoted as a big marketing plus for the campaign.
If you live in Australia, and are over a certain age, you have probably heard of Bryan and Rachel. But for the rest of the world and youtube community Matilda, despite having studied filmmaking, is a nobody.
This campaign is the antithesis of what youtube represents, a place where anyone can become a star, regardless of their background!
I think the message in the video below is, ‘Don’t eat the mushrooms!’
Lonely Planet, now owned by the BBC, had the foresight to understand their monolithic faceless persona, and went about seducing someone from within the youtube star system, to represent their demographic.
They sent Natalie Tran, Australia’s most successful youtuber, around the world to produce short and sweet location videos that increased their subscriber base from 15,000 to over 40,000, and led to over 3 million more video views. So much do Lonely Planet rely on Natalie to grow their channel, they even use her name in their title keywording!
So if Lonely Planet understands how youtube works, one may ask, why can’t Australian Tourism Bodies?
I think half the problem is there seems to be no accountability for failure. Tourism bodies also don’t seem to understand how cost effective online video can be, basing their budgets on more expensive television advertising models.
In some instances, as with Tourism Victoria, a job is not put out for tender, unless it’s budget is over $150,000.
So for their recent Villages of Victoria ‘music video’ campaign, the video producers were not chosen based on online video success or pricing, but on some more mysterious selection process.
After nearly a year online, most of these videos have only garnered a few hundred views. Each video cost a whopping $10,000, three times industry pricing for a 2 minute online video.
Youtube is owned by Google, so when videos underperform like with the ‘villages’ campaign, they don’t get found on Google.
The Falls Creek video, for example, has currently only had 255 views after 12 months online. Tourism Operators have every right to question Tourism Victoria, when amateurs with cheap handy cams, manage to produce videos that perform better in keyword search! The video below doesn’t even make the first page of search for the term ‘falls creek’.
Make it real
Youtube is a very different beast from the high budget world of television advertising. The audience decides what rises to the top and spending big on a large film crew, may not always be necessary.
Most of the successful channels on youtube are produced by multi-skilled individuals who perform all aspects of production themselves. Viewers smell hubris and advertising a mile away and have grown use to videos that look different from television and films!
The short online video format is a challenging artform and anyone hired to produce your online campaign should already have a strong track record in this arena and preferably bring their own audience.
My experience has found personable truthful appraisals using real people work! Story line is more important than bokeh! And if you do produce expensive films that look amazing but don’t outline the key points that differentiate your region from everywhere else, don’t be surprised when they sink down the plughole of online obscurity.
One of worst and most wasteful examples of tourism video marketing is the $7.3 million ‘Daylesford, Lead a double life’ campaign. For those who know nothing about Daylesford, the video paints a confusing picture, tripping between today and yesteryear, and not really telling the viewer anything about the area!
Oh yes, it’s all very artistic, but with a very average views to dollars spent ratio, it’s a rolled gold failure! So far it has cost the taxpayer roughly $600 per video view, which may well be a youtube record!
More than just a video
Youtube has become a very competitive arena, with both professionals and amateurs vying for global views. Uploading a video is only half the battle.
Keywords, social media promotion, community participation; all these marketing tools require time and patience. Ensure some of your budget is allocated to making sure your video gets found.
So to sum up;
*define the key points that differentiate your region from other regions,
*find someone locally, or from the youtube star system, to communicate these key points, and
*produce a short, entertaining, informative, story-based video that is keyword optimised, and syndicated across various social media channels.
Author Mark Shea runs Overlander.tv, Australia’s most subscribed and most viewed travel channel on youtube and one of youtube’s most popular travel channels. (Statistics from June 14th, 2011)
Overlander.tv has decided to put the first round Australia trip by the Overlanders on youtube. Featuring Mark and Paul Shea. They travel through the Outback and along the East Coast, interviewing interesting characters along the way. A look at Australia in the 1990′s
The playlist for all the videos can be found on youtube or viewed below.
Fishing for Trout in Tasmania offers anglers some of the most remote Lake Fishing in the world. I interview Janice Spencer about the Land of 3,000 Lakes. Janice was the first women angler ever accepted for an Australian competition Fly Fishing Team.
Youtube is the most popular video site on the internet, but with 20 hrs of video being loaded every minute, it is getting harder and harder to get recognised. Below are seven ways to develop a popular youtube travel channel
*Network with other travel channels
Search out other travel video channels on youtube, subscribe to them, add them as friends and even contact them telling them about what you are doing. If they are a partner, they may even feature your channel. Each partner has a branding option that allows them to feature 16 other youtube channels.
*Find an Audience
People who subscribe to other travel channels will most likely be interested in travel videos. Do them a favor and tell them about your channel, send them a message, add them as a friend. Who knows, they might even subscribe to you.
*Get Involved
Youtube is a community – a lot of youtubers visit the site regularly and have favorite channels they follow. Be involved, watch other travel videos, rate them, comment on them and reply to comments on your own videos
*Post regularly
Posting videos at regular intervals helps new people become aware of your channel, it helps place your videos in daily, weekly, monthly statistics such as most viewed, most favorite and most commented. Posting regularly also shows other youtubers you are a serious youtuber and not just a ‘johnny come lately’
*The power of the thumbnail
Believe it or not, both your channel icon and video thumbnail can influence views. One of my most popular videos has a thumbnail of a buxom blonde in a bikini and has been viewed over one million times. Go figure! Also, my channel icon leaves no doubt about what viewers will find on my channel.
*Video responses
If you make a video about a particular location, do a video search for this location, find the most viewed video, and post your video as a video response. This can help people looking for information about this location to find your video.
*Cross post to other social network sites
Spread the love; set up a twitter account, a facebook account, a myspace account, a digg account and cross promote your videos. On facebook for example, there is a travel video group where you can embed your videos and maybe increase your exposure to a whole new audience.
So there you go, seven ways to help develop your youtube travel channel. Some youtubers manage to produce a huge viral video hit and become overnight sensations, but for most, developing a following takes time. Support other travel channels, help develop a network. Viewers love travel related content and by supporting each other we help share culture.
Finally I would like to add two videos that sum up, in a humorous ways, how to have a popular youtube channel. The first video is produced by youtube comedian Nalts, and the second, produced by myself.
Overlander.tv has been working on an interesting online tourism marketing campaign, which encompasses the use of both short video vignettes and a location map marking out regional attractions.
Grampians Tourism wanted to highlight visitor activities within their region, by populating a map with 30 second teaser videos.
To measure the effectiveness of these short videos, a ‘call to action’ web link was used to provide further information, pointing people towards the visitgrampians.com.au website.
Each video also ends with visitgrampians.com.au branding so as to maximize exposure to the Grampians Tourism website.
Online Tools used to accomplish this project
Videos were loaded to tubemogul.com where they could be syndicated across various online video channels.
The videos featured on the map, and thus promoted the most, are from the world’s largest video website, Youtube.
Youtube is part of the google stable, which means, with the clever use of keywords, can place videos high in google search.
Zeemaps.com provided a mapping solution that allowed markers to be placed at various locations and provide video, text and further external web link information.
On completion of this project, a regional map of the Grampians will be populated with 30+ short videos featuring a diverse range of activities from horse riding to rock climbing, wine tasting to family camping.
Grampians Tourism will further promote their video map on social networking sites such as facebook, twitter and myspace. This will also improve search engine optimization for this campaign.
The beauty of this marketing campaign is that Grampians Tourism can measure the effectiveness of each video, from both the internal and external visitor site statistics for their visitgrampians.com.au website.
Our Online Video Profile encompasses a short video (1-1.5 minute) that allows businesses or regions, to show the online community their unique products, services and attractions.
Our profiles are unique in that we have devised a ‘youtube’ friendly format that features owners, staff and customers in our videos. This ‘real’ documentary style format has been found to produce great results.
We have devised this service so that production can be completed in a very quick time frame (approx. one day) and at a cost that is affordable to all business.
It is important for us to measure the effectiveness of your video marketing and we help you devise a measurable ‘call to action’ in pre-production, such as a link to your website.
Your video profile will be syndicated across various online video channels, such as youtube, and we can help spread your message via social networking sites like facebook. We also ensure your video is added to your website and your google business listing.
What is included:
> Pre-Production support eg Script
> Interview or voiceover with business owner or local person (1/2 hr – 1 hr max.)
> filming at your business or region ( 1 to 4 hrs)
> High Definition Quality
> Non obtrusive Lighting
> High Quality audio recording
> Custom music soundtrack
> Graphics, if needed eg add your logo
> Chance to view rough edit and suggest changes once, before upload to internet.
> Call to Action to measure effectiveness eg web link, competition
> Completed Short Video put online (1 – 1.5 min)
“Mark is a very easy person to work with, he is laid back but his work is very professional – top notch standard. The quality of film he produced was faultless. Summing up a story in a film in a minute and a half, needs a high degree of skill and talent to encompass all aspects in a few frames and words. Mark has a unique knack at what he does, the film he produced for us was way beyond our expectations – thank you Mark we wish you well in your worldly travels.”
A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing.
A study by the Kelsey Group found that “online video can combine some of the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response) with the direct response capabilities of the Internet.”
Other studies have also found that “Streaming video delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.”
Video also performs extremely well in Search (particularly youtube videos, as google owns youtube) Clever marketers are already aware of the power of video in SEO (Search Engine Optimisation) and it seems search engines are moving away from text search, making searches more interactive via video.
Unlike traditional television advertising, the results of an online video marketing campaign are also measurable. Statistics are available with regard to the age, sex, location, and the followup action of viewers (eg visiting your website and purchasing a product)
Develop an action plan to determine the success of a video, for example, provide a web link for more information or run a competition. Engage your audience, let them learn more about your region, product or business by providing immediate, measurable calls to action.
How to use Online Video in your Marketing Campaign.
The internet allows for interactivity between your business and online viewers.
Business is now a conversation.
Video offers the perfect format to engage an online audience, to tell them about your business, your services, your products and also develop rapport and trust.
This means traditional 30 second television ads don’t work online, because viewers can avoid them at the click of a mouse. You must give people a reason to watch your video. For example, provide them with free information, give them an incentive to watch and avoid the ‘hard sell’ of television ads.
Many business owners are realizing they don’t need to hire models and talent to tell their story, fronting the camera themselves to discuss ‘documentary style’ their services or products. Why TV Ads don’t work on the net
Youtube says “Create Content, Not Commercials!’
Choosing a Production Company to make your Online Video.
Online video has changed the rules, reducing costs so as to make video accessible to all business.
Better and cheaper technology, means footage shot on the $5,000 professional video camera, in the hands of a skilled cameraman, can look just as good, as footage shot by a television crew.
And now, instead of having only 30 seconds to get your message across, the optimum time to tell your story online is one and a half minutes.
When choosing a production company, first examine their previous work. Can they tell a story and have they experience helping non-media professionals, such as business owners, perform well in front of a camera? And do they understand the online arena, do they have a youtube channel? Do people connect with their work? Do people subscribe to their youtube channel and actually want to watch their videos?
In the new world of online video, a small production company with a strong online video resume, may prove a better and more cost effective choice, than the bigger television production companies, dinosaurs of a different era.
Video example of overlander.tv’s tourism business promos featuring all local people.
Article by Mark Shea of Overlander Multimedia. Mark is a video producer and trainer and specializes in documentary and travel/tourism related content. His youtube channel is one of youtube’s most successful travel partner channels
