Category: Video Production

How to Market your own Tourism Business with Video.

As you can tell from the photo above, I’ve been involved in video for quite a while. The camera featured is the Canon XL-1, a three-CCD standard definition camcorder made from 1997 to 2001. It cost twice as much as my car at the time. Most phones today produce video of better quality than the […]

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Tourism Video Marketing – a formula for success

A new way to produce online business profile videos, using a tried and tested method – ‘2minprofile’ I’ve had great success producing business profile videos and believe I have cracked the code with regard to what works online. I believe 2 minutes is all that is needed. In this two minutes I believe all a […]

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Lightweight, Broadcast quality, High Definition Video Production Gear List for Day Outings on Foot.

I feel I’ve got my High Definition kit down to the bare minimum and would like to share the gear list I use for exploring travel destinations by foot. This kit is suitable for anyone wishing to produce High Definition video with two broadcast quality audio sources, suitable for such situations as interviews. The camera […]

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Social Media Popularity vs Producing content for niches with passion

After ten months on the road I’ve taken a well earned break to catch up on some editing. Well, the plan was to catch up on some editing, what I’ve actually found myself indulging in one of my favourite pastimes…research. I’ve finally had time to watch online videos, read books, study successful people and companies. […]

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8 options for making money with video when travelling the world

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Make a video about where you live – Fave Four in your Home Town

For all the big decisions in life, I don’t think one is ever prepared. I think it is a matter of learning as you go. Two months into my round the world trip it is time to assess how things are going, particularly regarding the making money on the road goal. I’ve been reading a […]

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How NOT to use Online Video Marketing for Tourism Regions and the Travel Industry, Expensive Australian Failures.

So how does a tourism region produce a video that rises above the 48 hours of video uploaded to youtube every minute, and harness some of the 3 billion eyeballs watching each day? Australian travel video producer Mark Shea outlines how to run a successful online video campaign using Australian Tourism and Travel examples There […]

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New Zealand Tourism Video Opportunity

Overlander.tv is currently filming it’s ‘Meet a Local’ series in New Zealand. We will be filming all over New Zealand for the next 6 weeks. An opportunity exists for local tourism businesses or regions, to feature on this successful online channel. To register your interest Contact us Why Video is the best marketing tool online […]

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How to prepare for your Business Profile Video Shoot.

Before hiring a videographer to produce a video for your business, there are a number of things you should consider to ensure all goes well on the day of filming. *Prepare some notes: A video ad should differentiate your business from your competitors. Write down some key points you would like to cover in the […]

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How to use Online Video Marketing for your Business or Tourism Region.

Video Advertising Is The Fastest Growing Ad Format Online A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing. A study by the Kelsey Group found that “online video can combine some of the traditional strengths of video advertising (entertaining, […]

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