Category: tourism

How to Market your own Tourism Business with Video.

As you can tell from the photo above, I’ve been involved in video for quite a while. The camera featured is the Canon XL-1, a three-CCD standard definition camcorder made from 1997 to 2001. It cost twice as much as my car at the time. Most phones today produce video of better quality than the […]

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New Australian Travel Project

As many of you would know, I have been involved in travel video production for quite a while. I recently took a trip to New Zealand to test a new concept I’ve devised called Top 5 Tour – handpicked location guides that provide tourists with succinct, honest information about the best place to eat, drink, […]

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Tourism Video Marketing – a formula for success

A new way to produce online business profile videos, using a tried and tested method – ‘2minprofile’ I’ve had great success producing business profile videos and believe I have cracked the code with regard to what works online. I believe 2 minutes is all that is needed. In this two minutes I believe all a […]

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Australian Tourism Video Marketing – Tasmania vs Victoria

I’m happy to announce, the little battler in the South, the island State of Tasmania, has come up trumps in the latest round to Tourism Video Marketing. My home state, Victoria, on the other hand, still won’t listen to industry advice, and continues to churn out expensive, irrelevant video campaigns that quickly disappear into the […]

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Secret Korean Tourist Attraction, Osan’s Wall of Neon

Here at Overlander.tv we believe in the power of Travel Video Promotion. So we’ve decided to start a new series, promoting unknown tourist attractions, in places you’ve never heard of! So I need your help viewers, stuff world peace, bugger the hungry masses, we need to tell the world about Osan’s Wall of Neon!. I […]

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How NOT to use Online Video Marketing for Tourism Regions and the Travel Industry, Expensive Australian Failures.

So how does a tourism region produce a video that rises above the 48 hours of video uploaded to youtube every minute, and harness some of the 3 billion eyeballs watching each day? Australian travel video producer Mark Shea outlines how to run a successful online video campaign using Australian Tourism and Travel examples There […]

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New Zealand Tourism Video Opportunity

Overlander.tv is currently filming it’s ‘Meet a Local’ series in New Zealand. We will be filming all over New Zealand for the next 6 weeks. An opportunity exists for local tourism businesses or regions, to feature on this successful online channel. To register your interest Contact us Why Video is the best marketing tool online […]

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Online Video Profiles

Our Online Video Profile encompasses a short video (1-3 minute) that allows businesses or regions, to show the online community their unique products, services and attractions. Our profiles are unique in that we have devised a ‘youtube’ friendly format that features owners, staff and customers in our videos. This ‘real’ documentary style format has been […]

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How to use Online Video Marketing for your Business or Tourism Region.

Video Advertising Is The Fastest Growing Ad Format Online A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing. A study by the Kelsey Group found that “online video can combine some of the traditional strengths of video advertising (entertaining, […]

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