Branded Travel Video Content – The best online marketing solution
November 21, 2010 in About, Advertise, Branded Video Content, marketing, online video, Travel Videos
Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of online marketing according to a October 2010 report by the CMO Council.
Most people are not aware that travel programs on television almost exclusively feature branded content. That is, all the tours, motels and restaurants highlighted, have actually paid for the privilege.
This can lead to an extremely dull viewing experience, where everything the presenters review has to be seen in a flattering light. This is not a realistic travel experience!
In the online arena, viewers want honesty, they want to know the people behind the business, their passions and what differentiates them from the crowded tourism marketplace.
Overlander.tv have established themselves as one of youtube’s top performing travel channels. Our videos use a documentary style format whereby we feature local business people as experts in their field, providing viewers with information as to why they should visit their regions.
An opportunity exists for progressive businesses, working in the tourism sector, to feature on overlander.tv. To either personally promote their business in a short business profile video, or to feature as a short segment in Overlander.tv’s successful ‘Meet a Local’ location guides.
For more information Contact us
New Zealand Tourism Video Opportunity
November 6, 2010 in marketing, online video, Services, tourism, Video Production
Overlander.tv is currently filming it’s ‘Meet a Local’ series in New Zealand. We will be filming all over New Zealand for the next 6 weeks.
An opportunity exists for local tourism businesses or regions, to feature on this successful online channel. To register your interest Contact us
Why Video is the best marketing tool online
Why use Overlander.tv?
*We understand the online video arena and what formats work. Traditional tv ads don’t work online and our methods help differentiate your business from the competition.
*We are one of the most popular travel channels on youtube. We regularly outdo the official government funded tourism youtube channels in the countries we film, in both our subscriber base and video views.
*With 35 hrs of video uploaded on youtube every minute, getting your video found is becoming harder and harder. Given our online profile, getting your business video produced by us, ensures it gets viewed and most importantly found in google search.
Local Business Example Video:
“Mark is a very easy person to work with, he is laid back but his work is very professional – top notch standard. The quality of film he produced was faultless. Summing up a story in a film in a minute and a half, needs a high degree of skill and talent to encompass all aspects in a few frames and words. Mark has a unique knack at what he does, the film he produced for us was way beyond our expectations – thank you Mark we wish you well in your worldly travels.”
Paul & Rachel Killpack
Kerikeri Park Motel
Online Video Production
Our Online Video Profile encompasses a short video (1-1.5 minute) that allows businesses or regions, to show the online community their unique products, services and attractions.
We have devised this service so that production can be completed in a very quick time frame (approx. one day) and at a cost that is affordable to all business.
It is important for us to measure the effectiveness of your video marketing and we help you devise a measurable ‘call to action’ in pre-production, such as a link to your website.
Your video profile will be syndicated across various online video channels, such as youtube, and we can help spread your message via social networking sites like facebook. We also ensure your video is added to your website and your google business listing.
What is included:
> Pre-Production support eg Script
> Interview or voiceover with business owner or local person (1/2 hr – 1 hr max.)
> filming at your business or region ( 1 to 4 hrs)
> High Definition Quality
> Non obtrusive Lighting
> High Quality audio recording
> Custom music soundtrack
> Graphics, if needed eg add your logo
> Chance to view rough edit and suggest changes once, before upload to internet.
> Call to Action to measure effectiveness eg web link, competition
> Completed Short Video put online (1 – 1.5 min)
For further information please Contact us
Want a longer video produced? Visit here
Regional Video Example:
*Branded Content
Overlander.tv’s travel series, “Meet a Local” will sometimes team up with innovative tourism businesses and regions and showcase them in our programming. Local tourism business owners can be recruited to provide information about their regions, giving expert opinion on what visitors should encounter.
Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of marketing according to a October 2010 report by the CMO Council.
Branded Travel Video Content – The best online marketing solution
Contact us for more information.
Meet a Local – Auckland:
Australia Travel and Tour Video – The Original Overlanders now online
August 14, 2010 in Australia, online video, Youtube
Overlander.tv has decided to put the first round Australia trip by the Overlanders on youtube. Featuring Mark and Paul Shea. They travel through the Outback and along the East Coast, interviewing interesting characters along the way. A look at Australia in the 1990′s
The playlist for all the videos can be found on youtube or viewed below.
Tasmania Travel Series
April 1, 2010 in online video
Enjoy the Overlander.tv Tasmania Travel Video Guide, the program where you meet a local! Featuring Bruny Island, Hobart, Port Arthur, a visit to the South West Wilderness area, an interview with Senator Bob Brown about the formation of the first Green’s Political Party, fly fishing for trout, surfing in Marrawah, motorcycle touring on a Harley Davidson Trike and a visit to the ancient majestic forests.
How to get paid to travel the world with your video camera
September 8, 2009 in About, film making, Filming Secrets, online video, Travel Videos
Never before has there been a time in history, when one could travel the world for free, by using their video camera.
Everything is in place – the equipment needed to produce broadcast quality videos is cheap and readily available, social networking sites like facebook and couchsurfing help develop international connections, and the internet provides a worldwide broadcast platform. Youtube really is to world’s largest television station.
Where to start
First you need a good lightweight backpack filmmaking kit, then you need to set up a successful youtube travel channel and work hard on both developing your style and getting both subscribers and views of your videos.
Numerous studies point to video as the best online marketing tool available and clever venture capitalists, such as turnhere, have already realized the huge potential of online video.
You need to be able to tell tour operators, hostel owners, bus companies etc why online video is of value to their business. Here are some key points:
* YouTube is now the second most popular search engine in the world and is owned by Google, which is the most popular. This means youtube videos are highly placed in google search.
* “Streaming video delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.”
* More than 83% of travelers in the U.S. use the Internet to research or book travel, according to Prospectiv’s 2006 nationwide Travel Poll.
* 62% of adult Internet users surveyed in April 2009 have watched a video on sites like YouTube (up from 33% in 2006). In contrast, 46% of adult Internet users are active on social networking sites, 19% download podcasts, and 11% use sites like Twitter.
Get free Trips, Accommodation, Transport
Once you have developed a popular travel video channel on youtube there is no reason why you should ever pay for a tour, accommodation or transport again. Inform tourism businesses that you will make a video of their product and put it on your youtube channel. But remember, they have a brand they have worked hard to develop, if your videos are sloppy and boring, don’t expect success. Also, take into account cultural differences – some countries will be more open to having videos made than others.
Produce business profile videos
Another option is to actually get paid to produce an online video for a tourism business. Look at working with local travel companies or chains that have overseas ventures. This way you are not breaking any international labor laws.
Online video marketing, presents a huge opportunity for traveling videographers and some clever companies and individuals have already seized on this new opening.
For those with a bit of video production experience, there are also websites that will actually pay for you to produce a video for them eg turnhere, geobeats, tripfilms
Get paid for your videos
If you are not keen to produce video advertisements for travel business, there is a great alternative. Certain sites will pay you for your videos. Youtube is the most lucrative whereby when you become a youtube partner you share in any ad revenue for ads surrounding your videos. The more times your videos are watched, the more chance there is someone will click on an ad and you make a nice passive income stream that allows you to keep traveling.
Other sites like lonelyplanet.tv and tripfilms may also pay or offer rewards for premium content. And when you develop a real internet presence you will be surprised the number of sites that may approach you looking for quality video content eg. ninemsn, compulsive traveler, blinkx.
Stock footage can also be sold on sites like istockvideo and revostock for a nice passive income, while you travel.
So as you can see, there are numerous ways to use your video camera to travel the world for free, and the exciting thing is, the gold rush has only just begun. Online video is still in its infancy and we are yet to see its full potential.
So get out there and start making vids. Everything is in its place for you to have your own travel show.
UPDATE : 8 options for making money with video when travelling the world
How to set up a successful Travel Channel on Youtube
September 8, 2009 in About, marketing, online video, Youtube
Youtube is the most popular video site on the internet, but with 20 hrs of video being loaded every minute, it is getting harder and harder to get recognised. Below are seven ways to develop a popular youtube travel channel
*Network with other travel channels
Search out other travel video channels on youtube, subscribe to them, add them as friends and even contact them telling them about what you are doing. If they are a partner, they may even feature your channel. Each partner has a branding option that allows them to feature 16 other youtube channels.
*Find an Audience
People who subscribe to other travel channels will most likely be interested in travel videos. Do them a favor and tell them about your channel, send them a message, add them as a friend. Who knows, they might even subscribe to you.
*Get Involved
Youtube is a community – a lot of youtubers visit the site regularly and have favorite channels they follow. Be involved, watch other travel videos, rate them, comment on them and reply to comments on your own videos
*Post regularly
Posting videos at regular intervals helps new people become aware of your channel, it helps place your videos in daily, weekly, monthly statistics such as most viewed, most favorite and most commented. Posting regularly also shows other youtubers you are a serious youtuber and not just a ‘johnny come lately’
*The power of the thumbnail
Believe it or not, both your channel icon and video thumbnail can influence views. One of my most popular videos has a thumbnail of a buxom blonde in a bikini and has been viewed over one million times. Go figure! Also, my channel icon leaves no doubt about what viewers will find on my channel.
*Video responses
If you make a video about a particular location, do a video search for this location, find the most viewed video, and post your video as a video response. This can help people looking for information about this location to find your video.
*Cross post to other social network sites
Spread the love; set up a twitter account, a facebook account, a myspace account, a digg account and cross promote your videos. On facebook for example, there is a travel video group where you can embed your videos and maybe increase your exposure to a whole new audience.
So there you go, seven ways to help develop your youtube travel channel. Some youtubers manage to produce a huge viral video hit and become overnight sensations, but for most, developing a following takes time. Support other travel channels, help develop a network. Viewers love travel related content and by supporting each other we help share culture.
Finally I would like to add two videos that sum up, in a humorous ways, how to have a popular youtube channel. The first video is produced by youtube comedian Nalts, and the second, produced by myself.
Online Tourism Marketing using Video and Mapping
August 17, 2009 in About, marketing, online video, Youtube
Overlander.tv has been working on an interesting online tourism marketing campaign, which encompasses the use of both short video vignettes and a location map marking out regional attractions.
Grampians Tourism wanted to highlight visitor activities within their region, by populating a map with 30 second teaser videos.
To measure the effectiveness of these short videos, a ‘call to action’ web link was used to provide further information, pointing people towards the visitgrampians.com.au website.
Each video also ends with visitgrampians.com.au branding so as to maximize exposure to the Grampians Tourism website.
Online Tools used to accomplish this project
Videos were loaded to tubemogul.com where they could be syndicated across various online video channels.
The videos featured on the map, and thus promoted the most, are from the world’s largest video website, Youtube.
Youtube is part of the google stable, which means, with the clever use of keywords, can place videos high in google search.
Zeemaps.com provided a mapping solution that allowed markers to be placed at various locations and provide video, text and further external web link information.
On completion of this project, a regional map of the Grampians will be populated with 30+ short videos featuring a diverse range of activities from horse riding to rock climbing, wine tasting to family camping.
Grampians Tourism will further promote their video map on social networking sites such as facebook, twitter and myspace. This will also improve search engine optimization for this campaign.
The beauty of this marketing campaign is that Grampians Tourism can measure the effectiveness of each video, from both the internal and external visitor site statistics for their visitgrampians.com.au website.
Online Video Profiles
July 20, 2009 in marketing, online video, Services, Youtube
Our Online Video Profile encompasses a short video (1-1.5 minute) that allows businesses or regions, to show the online community their unique products, services and attractions.
Our profiles are unique in that we have devised a ‘youtube’ friendly format that features owners, staff and customers in our videos. This ‘real’ documentary style format has been found to produce great results.
We have devised this service so that production can be completed in a very quick time frame (approx. one day) and at a cost that is affordable to all business.
It is important for us to measure the effectiveness of your video marketing and we help you devise a measurable ‘call to action’ in pre-production, such as a link to your website.
Your video profile will be syndicated across various online video channels, such as youtube, and we can help spread your message via social networking sites like facebook. We also ensure your video is added to your website and your google business listing.
What is included:
> Pre-Production support eg Script
> Interview or voiceover with business owner or local person (1/2 hr – 1 hr max.)
> filming at your business or region ( 1 to 4 hrs)
> High Definition Quality
> Non obtrusive Lighting
> High Quality audio recording
> Custom music soundtrack
> Graphics, if needed eg add your logo
> Chance to view rough edit and suggest changes once, before upload to internet.
> Call to Action to measure effectiveness eg web link, competition
> Completed Short Video put online (1 – 1.5 min)
For further information please Contact us
Want a longer video produced? Visit here
Video Examples
Business:
Region:
“Mark is a very easy person to work with, he is laid back but his work is very professional – top notch standard. The quality of film he produced was faultless. Summing up a story in a film in a minute and a half, needs a high degree of skill and talent to encompass all aspects in a few frames and words. Mark has a unique knack at what he does, the film he produced for us was way beyond our expectations – thank you Mark we wish you well in your worldly travels.”
Paul & Rachel Killpack
Kerikeri Park Motel
How to use Online Video Marketing for your Business or Tourism Region.
January 19, 2009 in business, marketing, online video, tourism, Video Production, Youtube
Video Advertising Is The Fastest Growing Ad Format Online
A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing.
A study by the Kelsey Group found that “online video can combine some of the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response) with the direct response capabilities of the Internet.”
Other studies have also found that “Streaming video delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.”
Video also performs extremely well in Search (particularly youtube videos, as google owns youtube) Clever marketers are already aware of the power of video in SEO (Search Engine Optimisation) and it seems search engines are moving away from text search, making searches more interactive via video.
Unlike traditional television advertising, the results of an online video marketing campaign are also measurable. Statistics are available with regard to the age, sex, location, and the followup action of viewers (eg visiting your website and purchasing a product)
Develop an action plan to determine the success of a video, for example, provide a web link for more information or run a competition. Engage your audience, let them learn more about your region, product or business by providing immediate, measurable calls to action.
Psychological study explaining 5 reasons online video is so persuasive as a marketing tool.
How to use Online Video in your Marketing Campaign.
The internet allows for interactivity between your business and online viewers.
Business is now a conversation.
Video offers the perfect format to engage an online audience, to tell them about your business, your services, your products and also develop rapport and trust.
This means traditional 30 second television ads don’t work online, because viewers can avoid them at the click of a mouse. You must give people a reason to watch your video. For example, provide them with free information, give them an incentive to watch and avoid the ‘hard sell’ of television ads.
Many business owners are realizing they don’t need to hire models and talent to tell their story, fronting the camera themselves to discuss ‘documentary style’ their services or products. Why TV Ads don’t work on the net
Youtube says “Create Content, Not Commercials!’
Choosing a Production Company to make your Online Video.
Online video has changed the rules, reducing costs so as to make video accessible to all business.
Better and cheaper technology, means footage shot on the $5,000 professional video camera, in the hands of a skilled cameraman, can look just as good, as footage shot by a television crew.
And now, instead of having only 30 seconds to get your message across, the optimum time to tell your story online is one and a half minutes.
When choosing a production company, first examine their previous work. Can they tell a story and have they experience helping non-media professionals, such as business owners, perform well in front of a camera? And do they understand the online arena, do they have a youtube channel? Do people connect with their work? Do people subscribe to their youtube channel and actually want to watch their videos?
In the new world of online video, a small production company with a strong online video resume, may prove a better and more cost effective choice, than the bigger television production companies, dinosaurs of a different era.
How not to market your region or business with video, Australian examples
2MINPROFILE – TRIED AND TESTED BUSINESS PROFILE VIDEO FORMAT
Video example of overlander.tv’s tourism business promos featuring all local people.
Article by Mark Shea of Overlander Multimedia. Mark is a video producer and trainer and specializes in documentary and travel/tourism related content. His youtube channel is one of youtube’s most successful travel partner channels
Online Video Predictions for 2009
January 1, 2009 in online video
1) Online video ad spending will increase by nearly 50% in 2009, this will lead to more professional content on youtube, I think particularly in the area of comedy, but also for niche areas like travel. Youtube will remain king, but other sites could fragment the market, as business seeks out more professional content.
2) Small business will embrace online video. Remember when it was hard to convince a business they needed a website ( I do) now every business has a website! Because youtube videos do so well in google search, business will realize online video is a cheap marketing option.
Already, DIY video ad solutions are appearing
3) Video Aggregation Sites, or more likely services, will develop that will help people find video content, related to their interests. There could even be a move away from destination sites like youtube, in the form of social networking sites that just embed content of a particular type.
4) Clever producers will copy television techniques by organizing lucrative product placement and sponsorship deals in their programs. Six figure income earners on youtube are already doing this
5) Hulu (not available in Australia) has shown that people will watch tv length content sourced online, this along with 3G mobile phones becoming more popular, along with new digital television channels, will mean good niche content will be much sought after.
Online video programs will provide business, willing to pay for production, a cost effective marketing strategy that will not only put them in contact with niche social groups (eg car enthusiasts) but also expose their products/services to a global market, when the $AUD represents good value against other currencies.
Article by Mark Shea of Overlander Multimedia. Mark is a video producer and trainer and specializes in documentary and travel/tourism related content.
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