Mark Shea of overlander.tv discusses some of the secret methods involved in interviewing people for business profile videos. The 2minprofile method involves personalising a business and capturing testimonials from happy customers, and the passion of those that run the business.
http://www2minprofile.com/
http://www.youtube.com/user/2minprofile
https://twitter.com/#!/2minprofile
http://www.facebook.com/groups/309934732359818