Branded content (where the marketing is not “heavy handed” and is “almost a bi-product”) is the most effective form of online marketing according to a October 2010 report by the CMO Council.
Most people are not aware that travel programs on television almost exclusively feature branded content. That is, all the tours, motels and restaurants highlighted, have actually paid for the privilege.
This can lead to an extremely dull viewing experience, where everything the presenters review has to be seen in a flattering light. This is not a realistic travel experience!
In the online arena, viewers want honesty, they want to know the people behind the business, their passions and what differentiates them from the crowded tourism marketplace.
Overlander.tv have established themselves as one of youtube’s top performing travel channels. Our videos use a documentary style format whereby we feature local business people as experts in their field, providing viewers with information as to why they should visit their regions.
An opportunity exists for progressive businesses, working in the tourism sector, to feature on overlander.tv. To either personally promote their business in a short business profile video, or to feature as a short segment in Overlander.tv’s successful ‘Meet a Local’ location guides.
For more information Contact us